Advancing Market Research in Jordan: Opportunities for Strategic Collaboration

By: Bara’ah Al-Hyasat

Research Director and Client Service Lead

Market research in Jordan is increasingly central to supporting evidence-based strategies for businesses and development organizations. With a young population, high digital adoption, and a diverse consumer base, Jordan offers unique opportunities for insights into shifting consumption patterns and market dynamics (Al-Debei & Al-Lozi, 2012). Key sectors such as telecommunications, financial services, healthcare, and retail are experiencing rapid transformation, making data-driven decision-making essential.

Jordan’s role as a hub for international organizations has also positioned research as vital in addressing social issues, including employment, gender, and youth engagement (World Bank, 2020). Despite opportunities, challenges remain, particularly in reaching rural respondents, addressing budget limitations, and ensuring culturally sensitive approaches. Collaborative efforts that combine local expertise with international best practices are crucial to overcoming these barriers and ensuring ethical, reliable research outcomes (ESOMAR, 2023).

Insight Eye Market Research invites market research agencies in Jordan to explore partnership opportunities. We welcome discussions on joint initiatives to exchange knowledge, strengthen local insights, and improve research effectiveness. Please contact us to discuss potential collaboration.