Founder
Meet the Founder
Shagufta Yasmin
Insight Eye started with a simple thought from Shagufta Yasmin: data research should feel less like a stack of reports and more like a tool that gives people clarity. She never looked at data as just numbers. For her, it has always been about the story behind those numbers and how that story can guide better decisions.
Before launching her research company, Shagufta worked for years in technology, media, and advertising. She learned that research markets are complex, shaped by culture, and always changing. These lessons influenced how Insight Eye Market Research operates now.
Colleagues and clients value her direct leadership and clear communication. She stays involved in projects, helping teams find clarity and practical solutions as they explore new research paths.
Under her leadership, Insight Eye Market Research has become a top data research company in the UAE and is known for a few things:
- Handling projects that stretch across multiple countries.
- Reaching audiences that are usually tough to engage.
- Mixing solid analysis with a real sensitivity to culture.
- Being transparent and collaborative at every stage.
Shagufta believes strong partnerships set Insight Eye apart. She emphasizes that effective research involves ongoing collaboration with clients to ensure insights lead to meaningful impact.
Even as the company grows, that personal philosophy hasn’t changed. Insight Eye remains what she set out to build in the first place: a place where research leads to discovery, clarity, and confident decisions.
Our Vision
Our vision is clear: we exist to turn data into your strategic advantage, equipping businesses with the insights that fuel growth, create lasting impressions, and ultimately redefine industries. Join us on this journey to seize your competitive edge, and together, we'll shape the future of your success!
Our Mission
To empower businesses with data-driven insights, sparking innovation and fostering enduring success through our unwavering commitment to excellence, integrity, and industry leadership.
OUR CORE VALUES
1. INNOVATION
We embrace creativity and cutting-edge methodologies to deliver groundbreaking research solutions.
2. EXCELLENCE
We strive for the highest standards of quality, accuracy, and professionalism in everything we do.
3. CLIENT FOCUS
We are dedicated to understanding our clients' unique needs and exceeding their expectations.
4. INTEGRITY
We uphold the highest ethical standards and build trust through transparency and reliability.
5. COLLABORATION
We foster a collaborative environment where diverse perspectives are valued and teamwork thrives.
Our Industries:
We conduct research projects across a wide spectrum of industries, including:
Our Coverage
Geographical Coverage
With a dedicated team of experts, Insight Eye Market Research LLC operates across key markets in Saudi Arabia, the UAE, and Egypt as our primary hubs. We are committed to delivering comprehensive market research solutions in these regions, leveraging deep local knowledge and expertise.
Beyond our strong presence in the Middle East, we extend our reach across the broader MENA region, Africa, and globally. Our extensive network enables us to gather valuable insights from diverse markets, helping our clients make informed decisions with a global perspective.
We have also expanded our coverage to include strategic markets such as Tunisia, Algeria, Morocco, South Africa, Lebanon, Jordan, Kuwait, Iraq, Qatar, Bahrain, Oman, Turkey, India, Pakistan, Afghanistan, Indonesia, the Philippines, Vietnam, Bangladesh, Sri Lanka, Europe (UK, France, Germany), the USA, and beyond. This wide reach allows us to support clients with international operations or those seeking insights from specific regions.
At Insight Eye, our priority is to provide reliable, relevant data from across geographic markets. We are continuously expanding our coverage and strengthening our capabilities to empower businesses with the insights they need to make impactful decisions in an increasingly connected world.
